Kessel Communications is a strategic communications firm focused on defining and delivering targeted messages for our clients, messages that prompt a desired action or conclusion among specific audiences.
Learn MoreI recently participated as a presenter in a webinar on the topic of integrating news releases into your content marketing. My initial reaction was, “This is about a 60 second discussion to say yes, you need to do it.” But upon further thought, I realized there was a real opportunity … Read More…
Understanding a reporter’s beat and outlet, being mindful of tight deadlines, and providing accurate and easy-to-find information, are just a few things to keep in mind when working with the media. But as Martha Irvine, national writer for the Associated Press points out, there are several things to be aware … Read More…
PR and marketing budgets are usually the first to take a hit when the economy starts to tank. But you still need to communicate with your customers, employees, stakeholders and those that matter to the success of your business. Sitting back and saying you’re going to ride it out is … Read More…
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